Lighting is necessary for any business. It helps people navigate your business, improve your curb appeal, and highlight features that you want people to notice. LED lighting is often the best option for businesses. LEDs are more energy-efficient, longer-lasting, and they can burn more brightly.
There are proper ways to make use of LED lighting, and there are other uses that we do not recommend. Here are tips on what you should and shouldn’t do with your LED lighting.
Do Think About the Basics
Effective LED lighting takes more finesse than you may think. You have to think about what areas of your business should be highlighted more. You should think about how your LED lighting makes your customers feel. Do they feel comfortable in your building? Is it easy for them to navigate throughout the area? Only when you consider all of these factors will your LED lighting truly shine.
Do Use Lighting to Set the Mood
You can adjust your LED lighting to many different colors. The color you pick can help affect people’s moods. Warm colors can make customers feel relaxed and more inclined to stay around your business. When businesses are trying to sell products, it helps when customers stay as long as possible. This means that with the right lighting, you’re likely to make more sales and yield more profits.
Don’t Leave Empty Spaces
There are plenty of spaces around your business that can benefit from a little extra lighting, and it can be easy to miss a few spots. However, you don’t want to leave any awkward dark spots around your building. It looks less appealing, and it will deter people from those spots.
Don’t Use Too Much Lighting
People can get so caught up in lighting up their buildings that it can get to be too much. It’s crucial that you don’t overwhelm customers with excessive lighting. With too many lights, patterns, and colors, it can get distracting to people, which can keep them from focusing on areas that you’re hoping will draw attention.
Don’t Use the Same Amount of Light for Everything
One role of lighting is to highlight different features of your building. However, if you use the same amount of lighting throughout the area, there won’t be any area that draws in more attention than another. Focus on using more lighting when you want people to focus on a certain area.
Check Out Our Services From CMI Lighting
With over 35 years in the industry, CMI has an array of equipment to handle the logistics of any in-house job. We also frequently provide solutions to property managers and upcoming developments. CMI Companies provides services in Mid-Atlantic Region and proudly serves clients in Northern Virginia, Maryland, Richmond, Southern Virginia, Manassas, Prince William County, Fairfax County, Rockville, and Prince George’s County. Also, check us out on Facebook, Twitter, and LinkedIn.