When many business owners think about critical lighting on their properties, they are thinking about the lighting inside that helps employees stay safe and get the job done. While interior commercial lighting is essential, you should not forget about outdoor commercial lighting – even if you are closed after dark! What are some of the reasons why high-quality outdoor commercial lighting is so important?
Improve Your Brand
Outdoor commercial lighting is not just there for safety or visibility reasons. It can also be used to accent architectural or branding features on the exterior of your property. For example, if you have a sign for your logo, lighting can be used to illuminate it after the sun sets. Lighting can also become a critical piece of your overall branding package.
Make a Good First Impression
People are more likely to patronize places that appear well-maintained and cared for. At the end of the day, when a property is not adequately illuminated with outdoor commercial lighting, it can look abandoned or like it might even be unsafe to enter. After all, if you notice a restaurant with poor exterior lighting, are you likely to think it is open or closed? Additionally, when you are looking for a business to patronize, are you more likely to head to one with bright exterior lighting that makes it easy to see or one with only a couple of scattered dim lights? Invest in making a good first impression with the proper lighting.
Security is a significant priority for many businesses today, and many small investments can pay dividends. The right outdoor commercial lighting will keep your customers safer and deter opportunistic thieves looking for a place to target. When areas are well-lit, it can make it much more challenging for people to find an out-of-the-way entry point hidden from cameras. If you are concerned about your lights staying on all night, we can work with you to explore different security lighting options that are activated by motion and other triggers.
Improve the Exterior of Your Business With Help from CMI Lighting
With over 35 years in the industry, CMI has an array of equipment to handle the logistics of any in-house job. We also frequently provide solutions to property managers and upcoming developments. CMI Companies provides services in the Mid-Atlantic Region and proudly serves clients in Northern Virginia, Maryland, Richmond, Southern Virginia, Manassas, Prince William County, Fairfax County, Rockville, and Prince George’s County. Also, check us out on Facebook, Twitter, and LinkedIn.